How to work with me in 2024
What does content writing and strategy actually mean? For me, it's a healthy blend of aligning content plans with your goals, writing the actual words that tell your stories, and lots of editing!
So how can we work together this year? Check out my core services (outlined below), and browse the brand storytelling case studies on my website to see how those services have come to life for brands like Airbnb, Tinder, Twitch, DoorDash, Alpine Investors, and more!
➡ Directional messaging guide
Clarify your vision and hone your core message. I’ll uncover the why behind your work, the language you use, and the core stories you tell to bring your vision to life. The resulting messaging document includes your purpose (why), mission, vision, values, and key audiences (and how to speak with them) and will form the foundation for all future content and design work, including your website, social media presence, content strategy, and more. It’s designed to be both practical and inspiring, and can evolve over time as your business grows.
✍ Content strategy & blog posts
Drawing on best practices from journalism and tenets of storytelling, I’ll recommend a cadence of content and then write stories that answer the questions your customers don’t know they have. We’ll highlight your people, process, or vision in concise, creative ways that keep audiences reading.
🔊 Website layout & copywriting
Win the first impression. We’ll use interviews, surveys, and other tools to uncover your tone of voice and stories that speak to your audiences. Then I’ll create a wireframe and flow, write the copy, and bring it all together. I also partner with top web designers and developers to manage a seamless web process from idea to launch.
📓 Writing coaching & workshops
Improve your writing skills and build confidence. Find Your Flow is a custom, 1:1 creative writing course designed to help build skills, routines, and confidence to reach your personal and professional writing goals. Sign up for solo coaching or look out for group courses coming soon!
🌟 Don't see a service that meets your needs? Reach out. I take on lots of custom projects for clients, including impact reports, culture books, and user research.
becca@wattersoncreative.com
