THE CLIENT

Alpine investors is a San Francisco-based private equity firm on a mission to create exceptional businesses by investing in exceptional people.

THE CHALLENGE

After 20 years in operation, Alpine was proud of the incredible people who came through their doors. They had published case studies and blog posts themselves, but wanted to find a creative way to celebrate their people while attracting more top-tier applicants.

OUR WORK

Working with Alpine’s marketing team we dreamed up—and created—The Alpine Stories Project, a series of Q&A-style blog posts that highlight Alpine operators, investors, and founding team members. Our stories explore career paths, leadership challenges, company culture, and the many learning opportunities available to Alpine employees, CEOs-in-residence, and CEOs-in-training.

Ongoing work includes a monthly writing and editing retainer, more people stories, and writing coaching.

THE IMPACT

Engaging interviews and editorial-style writing transformed our casual conversations into insightful stories that gained viral readership on LinkedIn and served as an honest and creative recruiting tool. Internally, company stories became a form of celebratory recognition and a way for colleagues to connect and get to know each other in a new way.